Color

#97125b

#97125b
hex#97125b
rgbrgb(151, 18, 91)
hslhsl(327, 79%, 33%)
oklchoklch(0.45 0.174 354.4)
Closest name: Berry (#990f4b)Relative luminance 0.0777

Colors that go with #97125b

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12974e

#901297 · #971218

#5b9712 · #125b97

Split-complementary

Open in tool →

#189712 · #129790

#979012 · #12974e · #121897

Contrast

#97125b as textRatioAAAA largeAAAFix
Aaon white
8.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #e01a87 as the text (4.67:1)
  • AAA: use #ed64af as the text (7.04:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97125b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97125b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97125b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97125b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97125b-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md