Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#970c3a
#970c3a
hex
#970c3argb
rgb(151, 12, 58)hsl
hsl(340, 85%, 32%)oklch
oklch(0.437 0.168 11.1)Closest name: Cranberry (#9e003a)Relative luminance 0.0715
Colors that go with #970c3a
Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
triadicshippedDenim completes a triad with #970c3a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #970c3a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #970c3a in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #970c3a in 14 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #970c3a, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #970c3a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #970c3a: 3 real palettes, including Chipotle's brand system and Bramble, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #970c3a in 3 real palettes, including Fireside and Bookshop, as the supporting colour.
Real palettes that use #970c3a
Tints & shades
Harmonies
Contrast
| #970c3a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c3a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#970c3a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #970c3a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #970c3a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/970c3a-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md