Color

#390516

#390516
hex#390516
rgbrgb(57, 5, 22)
hslhsl(340, 84%, 12%)
oklchoklch(0.229 0.081 6.9)
Closest name: Chocolate Kiss (#3c1421)Relative luminance 0.0104

Colors that go with #390516

Charcoal, Rust and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#053827

#380530 · #380d05

#163805 · #051638

Split-complementary

Open in tool →

#05380d · #053038

#303805 · #053827 · #0d0538

Contrast

#390516 as textRatioAAAA largeAAAFix
Aaon white
17.39:1passpasspassPasses AAA — no fix needed.
Aaon black
1.21:1failfailfail
  • AA: use #e6145a as the text (4.61:1)
  • AAA: use #f26493 as the text (7.02:1)
  • AA: or shift the background to #828282 (4.53:1)
  • AAA: or shift the background to #a6a6a6 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390516 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#390516 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390516
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390516 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390516-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md