Color

#970756

#970756
hex#970756
rgbrgb(151, 7, 86)
hslhsl(327, 91%, 31%)
oklchoklch(0.443 0.177 356.3)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.074

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#079748

#900797 · #97070e

#569707 · #075697

Split-complementary

Open in tool →

#0e9707 · #079790

#979007 · #079748 · #070e97

Contrast

#970756 as textRatioAAAA largeAAAFix
Aaon white
8.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #e00b80 as the text (4.53:1)
  • AAA: use #f759b0 as the text (7.01:1)
  • AA: or shift the background to #bdbdbd (4.51:1)
  • AAA: or shift the background to #ebebeb (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970756 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970756 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970756
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970756 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970756-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md