Color

#97070e

#97070e
hex#97070e
rgbrgb(151, 7, 14)
hslhsl(357, 91%, 31%)
oklchoklch(0.428 0.171 27.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0676

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#079790

#970756 · #974807

#0e9707 · #070e97

Split-complementary

Open in tool →

#079748 · #075697

#569707 · #079790 · #480797

Contrast

#97070e as textRatioAAAA largeAAAFix
Aaon white
8.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #ea0b16 as the text (4.56:1)
  • AAA: use #f8686f as the text (7.2:1)
  • AA: or shift the background to #bababa (4.6:1)
  • AAA: or shift the background to #e6e6e6 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97070e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97070e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97070e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97070e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97070e-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md