Color
#968a5a
#968a5argb(150, 138, 90)hsl(48, 25%, 47%)oklch(0.632 0.068 95.8)Colors that go with #968a5a
Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #968a5a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #968a5a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped6 real palettes, including Estate and Cartier's brand system put Blush Pink beside #968a5a, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Coffee Bar put Champagne beside #968a5a, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #968a5a in 4 real palettes, including Cartier's brand system and Five Guys's brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #968a5a in 5 real palettes, including Clay & Linen and Cider, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #968a5a: 6 real palettes, including Guinness's brand system and Dusk, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #968a5a: 5 real palettes, including Studio Grey and Spline's brand system, as the accent.
Real palettes that use #968a5a
Tints & shades
Harmonies
Contrast
| #968a5a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.45:1 | fail | pass | fail | |
Aaon black | 6.08:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968a5a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#968a5a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968a5a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968a5a-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md