Color

#968954

#968954
hex#968954
rgbrgb(150, 137, 84)
hslhsl(48, 28%, 46%)
oklchoklch(0.629 0.074 96)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2502

Colors that go with #968954

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968954

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#546296

#966854 · #829654

#549689 · #895496

Split-complementary

Open in tool →

#548296 · #685496

#549668 · #546296 · #965482

Contrast

#968954 as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #7f7448 as the text (4.67:1)
  • AAA: use #5f5635 as the text (7.32:1)
  • AA: or shift the background to #212121 (4.6:1)
Aaon black
6:1passpassfail
  • AAA: use #a3955c as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968954 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968954 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968954
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968954 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968954-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md