Color

#968454

#968454
hex#968454
rgbrgb(150, 132, 84)
hslhsl(44, 28%, 46%)
oklchoklch(0.618 0.069 89.7)
Closest name: Banner Gold (#a28557)Relative luminance 0.2363

Colors that go with #968454

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968454

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#546696

#966454 · #879654

#549685 · #855496

Split-complementary

Open in tool →

#548796 · #645496

#549664 · #546696 · #965487

Contrast

#968454 as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #837349 as the text (4.65:1)
  • AAA: use #625637 as the text (7.23:1)
  • AA: or shift the background to #1c1c1c (4.65:1)
Aaon black
5.73:1passpassfail
  • AAA: use #a79562 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968454 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968454 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968454
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968454 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968454-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md