Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#967f69
#967f69
hex
#967f69rgb
rgb(150, 127, 105)hsl
hsl(29, 18%, 50%)oklch
oklch(0.612 0.043 65.6)Closest name: Antique (#8b846d)Relative luminance 0.2268
Colors that go with #967f69
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #967f69: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped4 real palettes, including Graphite Mono and Estate put Blush Pink beside #967f69, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Woodsmoke and Bramble put Champagne beside #967f69, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #967f69 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #967f69: 8 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #967f69: 4 real palettes, including Studio Grey and Notion's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #967f69 in 5 real palettes, including Bookshop and Rolex's brand system, as the accent.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #967f69 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #967f69
Tints & shades
Harmonies
Contrast
| #967f69 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.79:1 | fail | pass | fail | |
Aaon black | 5.54:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967f69 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#967f69 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #967f69
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #967f69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/967f69-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md