Color

#696996

#696996
hex#696996
rgbrgb(105, 105, 150)
hslhsl(240, 18%, 50%)
oklchoklch(0.539 0.07 283.8)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1531

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969669

#698096 · #806996

#966969 · #699669

Split-complementary

Open in tool →

#968069 · #809669

#966980 · #969669 · #699680

Contrast

#696996 as textRatioAAAA largeAAAFix
Aaon white
5.17:1passpassfail
  • AAA: use #545478 as the text (7.2:1)
Aaon black
4.06:1failpassfail
  • AA: use #72729d as the text (4.61:1)
  • AAA: use #9393b4 as the text (7.07:1)
  • AA: or shift the background to #f0f0f0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696996 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696996-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md