Color

#967dd4

#967dd4
hex#967dd4
rgbrgb(150, 125, 212)
hslhsl(257, 50%, 66%)
oklchoklch(0.649 0.129 295.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.259

Colors that go with #967dd4

Charcoal, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbd47d

#7d90d4 · #c17dd4

#d4967d · #7dd496

Split-complementary

Open in tool →

#d4c17d · #90d47d

#d47d90 · #bbd47d · #7dd4c1

Contrast

#967dd4 as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #8062cb as the text (4.64:1)
  • AAA: use #623ebb as the text (7.18:1)
  • AA: or shift the background to #242424 (4.57:1)
Aaon black
6.18:1passpassfail
  • AAA: use #a28cd9 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967dd4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#967dd4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #967dd4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967dd4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967dd4-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md