Color

#967cdf

#967cdf
hex#967cdf
rgbrgb(150, 124, 223)
hslhsl(256, 61%, 68%)
oklchoklch(0.653 0.145 294.1)
Closest name: mediumpurple (#9370db)Relative luminance 0.2623

Colors that go with #967cdf

Charcoal, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5df7c

#7c93df · #c87cdf

#df967c · #7cdf96

Split-complementary

Open in tool →

#dfc87c · #93df7c

#df7c93 · #c5df7c · #7cdfc8

Contrast

#967cdf as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #7f5fd8 as the text (4.63:1)
  • AAA: use #5e36ce as the text (7.25:1)
  • AA: or shift the background to #262626 (4.5:1)
Aaon black
6.25:1passpassfail
  • AAA: use #a088e2 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967cdf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#967cdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #967cdf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967cdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967cdf-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md