Color

#96693c

#96693c
hex#96693c
rgbrgb(150, 105, 60)
hslhsl(30, 43%, 41%)
oklchoklch(0.558 0.084 64.6)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1691

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c6996

#963c3c · #96963c

#3c9669 · #693c96

Split-complementary

Open in tool →

#3c9696 · #3c3c96

#3c963c · #3c6996 · #963c96

Contrast

#96693c as textRatioAAAA largeAAAFix
Aaon white
4.79:1passpassfail
  • AAA: use #714f2d as the text (7.35:1)
Aaon black
4.38:1failpassfail
  • AA: use #996b3d as the text (4.52:1)
  • AAA: use #be8c5b as the text (7.09:1)
  • AA: or shift the background to #fafafa (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96693c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96693c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96693c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96693c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96693c-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md