Color
#96504f
#96504frgb(150, 80, 79)hsl(1, 31%, 45%)oklch(0.515 0.094 21.7)Colors that go with #96504f
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #96504f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #96504f, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #96504f in 4 real palettes, including State Farm's brand system and Cartier's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #96504f in 4 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #96504f: 5 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #96504f in 4 real palettes, including Fireside and Darkroom, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #96504f in 6 real palettes, including Wayfair's brand system and Chase's brand system, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #96504f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #96504f
Tints & shades
Harmonies
Contrast
| #96504f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.9:1 | pass | pass | fail |
|
Aaon black | 3.56:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96504f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96504f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96504f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96504f-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md