Color

#964bd2

#964bd2
hex#964bd2
rgbrgb(150, 75, 210)
hslhsl(273, 60%, 56%)
oklchoklch(0.569 0.202 306.6)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1617

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88d24b

#524bd2 · #d24bcb

#d2964b · #4bd296

Split-complementary

Open in tool →

#cbd24b · #4bd252

#d2524b · #88d24b · #4bcbd2

Contrast

#964bd2 as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #7c2fbc as the text (7.02:1)
Aaon black
4.23:1failpassfail
  • AA: use #9a54d4 as the text (4.59:1)
  • AAA: use #b581df as the text (7.17:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #964bd2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#964bd2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #964bd2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #964bd2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/964bd2-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md