Color

#96276f

#96276f
hex#96276f
rgbrgb(150, 39, 111)
hslhsl(321, 59%, 37%)
oklchoklch(0.471 0.164 345.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.0908

Colors that go with #96276f

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27964e

#852796 · #962737

#6f9627 · #276f96

Split-complementary

Open in tool →

#379627 · #279685

#968527 · #27964e · #273796

Contrast

#96276f as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #cc3898 as the text (4.59:1)
  • AAA: use #da71b6 as the text (7.02:1)
  • AA: or shift the background to #c9c9c9 (4.5:1)
  • AAA: or shift the background to #fafafa (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96276f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96276f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96276f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96276f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96276f-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md