Color
#27964e
#27964ergb(39, 150, 78)hsl(141, 59%, 37%)oklch(0.595 0.145 150.5)Colors that go with #27964e
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #27964e: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #27964e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #27964e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shipped4 real palettes, including Kia's brand system and Instacart's brand system put Blue beside #27964e, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #27964e: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Midnight Blue #191970
shipped4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #27964e, as the text colour against it.
Taupe #483c32
shippedTaupe is paired with #27964e in 10 real palettes, including Instacart's brand system and Subaru's brand system, as the lead colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #27964e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #27964e
Tints & shades
Harmonies
Contrast
| #27964e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.78:1 | fail | pass | fail | |
Aaon black | 5.56:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #27964e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #27964e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/27964e-a2beaf-c459d4-1f2d2a-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md