Color

#960d72

#960d72
hex#960d72
rgbrgb(150, 13, 114)
hslhsl(316, 84%, 32%)
oklchoklch(0.456 0.188 342.7)
Closest name: Haunted Purple (#991177)Relative luminance 0.0799

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d9632

#760d96 · #960d2d

#72960d · #0d7296

Split-complementary

Open in tool →

#2d960d · #0d9676

#96760d · #0d9632 · #0d2d96

Contrast

#960d72 as textRatioAAAA largeAAAFix
Aaon white
8.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #d813a3 as the text (4.54:1)
  • AAA: use #f15bc9 as the text (7.08:1)
  • AA: or shift the background to #c2c2c2 (4.54:1)
  • AAA: or shift the background to #f0f0f0 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d72-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md