Color

#960d2d

#960d2d
hex#960d2d
rgbrgb(150, 13, 45)
hslhsl(346, 84%, 32%)
oklchoklch(0.432 0.166 17.3)
Closest name: Cranberry (#9e003a)Relative luminance 0.0696

Colors that go with #960d2d

Teal, Denim and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #960d2d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d9676

#960d72 · #96320d

#2d960d · #0d2d96

Split-complementary

Open in tool →

#0d9632 · #0d7296

#72960d · #0d9676 · #320d96

Contrast

#960d2d as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #e61445 as the text (4.55:1)
  • AAA: use #f26989 as the text (7.16:1)
  • AA: or shift the background to #bababa (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#960d2d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d2d-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md