Color

#960d54

#960d54
hex#960d54
rgbrgb(150, 13, 84)
hslhsl(329, 84%, 32%)
oklchoklch(0.443 0.173 357.4)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0741

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d964f

#940d96 · #960d0f

#54960d · #0d5496

Split-complementary

Open in tool →

#0f960d · #0d9694

#96940d · #0d964f · #0d0f96

Contrast

#960d54 as textRatioAAAA largeAAAFix
Aaon white
8.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #e1147e as the text (4.6:1)
  • AAA: use #f264ad as the text (7.2:1)
  • AA: or shift the background to #bdbdbd (4.5:1)
  • AAA: or shift the background to #ebebeb (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d54 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d54 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d54-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md