Color

#960d0f

#960d0f
hex#960d0f
rgbrgb(150, 13, 15)
hslhsl(359, 84%, 32%)
oklchoklch(0.429 0.167 27.8)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0681

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d9694

#960d54 · #964f0d

#0f960d · #0d0f96

Split-complementary

Open in tool →

#0d964f · #0d5496

#54960d · #0d9694 · #4f0d96

Contrast

#960d0f as textRatioAAAA largeAAAFix
Aaon white
8.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #eb1418 as the text (4.65:1)
  • AAA: use #f2696b as the text (7.01:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d0f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d0f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d0f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d0f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d0f-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md