Color
#96034d
#96034drgb(150, 3, 77)hsl(330, 96%, 30%)oklch(0.437 0.175 0.4)Colors that go with #96034d
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #96034d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #96034d in 5 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #96034d: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #96034d in 9 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96034d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #96034d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #96034d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shippedTwo real palettes: Bramble and Woodsmoke put Champagne beside #96034d, as the text colour against it.
Real palettes that use #96034d
Tints & shades
Harmonies
Contrast
| #96034d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.69:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96034d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96034d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96034d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96034d-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md