Color

#96034d

#96034d
hex#96034d
rgbrgb(150, 3, 77)
hslhsl(330, 96%, 30%)
oklchoklch(0.437 0.175 0.4)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0708

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03964d

#960396 · #960303

#4d9603 · #034d96

Split-complementary

Open in tool →

#039603 · #039696

#969603 · #03964d · #030396

Contrast

#96034d as textRatioAAAA largeAAAFix
Aaon white
8.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #e60575 as the text (4.64:1)
  • AAA: use #fc55a8 as the text (7:1)
  • AA: or shift the background to #bdbdbd (4.62:1)
  • AAA: or shift the background to #e8e8e8 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96034d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96034d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96034d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96034d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96034d-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md