Color

#960396

#960396
hex#960396
rgbrgb(150, 3, 150)
hslhsl(300, 96%, 30%)
oklchoklch(0.473 0.216 328.3)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0875

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039603

#4d0396 · #96034d

#969603 · #039696

Split-complementary

Open in tool →

#4d9603 · #03964d

#964d03 · #039603 · #034d96

Contrast

#960396 as textRatioAAAA largeAAAFix
Aaon white
7.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #d204d2 as the text (4.69:1)
  • AAA: use #fb37fb as the text (7.04:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960396 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960396-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md