Color

#953423

#953423
hex#953423
rgbrgb(149, 52, 35)
hslhsl(9, 62%, 36%)
oklchoklch(0.463 0.134 32.2)
Closest name: Brick (#a03623)Relative luminance 0.0897

Colors that go with #953423

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #953423

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#238495

#95234b · #956d23

#239534 · #342395

Split-complementary

Open in tool →

#23956d · #234b95

#4b9523 · #238495 · #6d2395

Contrast

#953423 as textRatioAAAA largeAAAFix
Aaon white
7.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #cf4830 as the text (4.62:1)
  • AAA: use #dc7b6a as the text (7.08:1)
  • AA: or shift the background to #c9c9c9 (4.54:1)
  • AAA: or shift the background to #f7f7f7 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #953423 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#953423 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #953423
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #953423 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/953423-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md