Color

#952d40

#952d40
hex#952d40
rgbrgb(149, 45, 64)
hslhsl(349, 54%, 38%)
oklchoklch(0.46 0.139 13.9)
Closest name: Blood Oath (#85323c)Relative luminance 0.0864

Colors that go with #952d40

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #952d40

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2d9582

#952d74 · #954e2d

#40952d · #2d4095

Split-complementary

Open in tool →

#2d954e · #2d7495

#74952d · #2d9582 · #4e2d95

Contrast

#952d40 as textRatioAAAA largeAAAFix
Aaon white
7.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #c94a62 as the text (4.64:1)
  • AAA: use #d87d8e as the text (7.24:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #952d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#952d40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #952d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #952d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/952d40-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md