Color

#944cdc

#944cdc
hex#944cdc
rgbrgb(148, 76, 220)
hslhsl(270, 67%, 58%)
oklchoklch(0.575 0.211 303.3)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1663

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94dc4c

#4c4cdc · #dc4cdc

#dc944c · #4cdc94

Split-complementary

Open in tool →

#dcdc4c · #4cdc4c

#dc4c4c · #94dc4c · #4cdcdc

Contrast

#944cdc as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #7828c8 as the text (7.15:1)
Aaon black
4.33:1failpassfail
  • AA: use #9955dd as the text (4.7:1)
  • AAA: use #b37fe6 as the text (7.1:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #944cdc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#944cdc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #944cdc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #944cdc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/944cdc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md