Color

#89437a

#89437a
hex#89437a
rgbrgb(137, 67, 122)
hslhsl(313, 34%, 40%)
oklchoklch(0.491 0.119 336)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1074

Colors that go with #89437a

Denim, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#438952

#754389 · #894357

#7a8943 · #437a89

Split-complementary

Open in tool →

#578943 · #438975

#897543 · #438952 · #435789

Contrast

#89437a as textRatioAAAA largeAAAFix
Aaon white
6.67:1passpassfail
  • AAA: use #824074 as the text (7.16:1)
Aaon black
3.15:1failpassfail
  • AA: use #ad589a as the text (4.64:1)
  • AAA: use #c181b3 as the text (7.06:1)
  • AA: or shift the background to #d4d4d4 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #89437a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#89437a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #89437a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #89437a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/89437a-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md