Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#838367
#838367
hex
#838367rgb
rgb(131, 131, 103)hsl
hsl(60, 12%, 46%)oklch
oklch(0.602 0.041 107.6)Closest name: Antique (#8b846d)Relative luminance 0.2204
Colors that go with #838367
Charcoal, Medium Purple and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #838367: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #838367 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped7 real palettes, including Forest Floor and Woodsmoke put Champagne beside #838367, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #838367 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #838367: 9 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Hunter Green #355e3b
shippedHunter Green is paired with #838367 in 5 real palettes, including Bookshop and Rolex's brand system, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #838367, as the supporting colour.
Peru #cd853f
shipped5 real palettes, including Kiln and Woodsmoke put Peru beside #838367, as the lead colour.
Real palettes that use #838367
Tints & shades
Harmonies
Contrast
| #838367 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.88:1 | fail | pass | fail | |
Aaon black | 5.41:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #838367 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #838367
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #838367 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/838367-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md