Color

#7f243f

#7f243f
hex#7f243f
rgbrgb(127, 36, 63)
hslhsl(342, 56%, 32%)
oklchoklch(0.411 0.126 6.7)
Closest name: Beet Red (#7e203f)Relative luminance 0.0613

Colors that go with #7f243f

Teal, Taupe and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247f64

#7f246d · #7f3624

#3f7f24 · #243f7f

Split-complementary

Open in tool →

#247f36 · #246d7f

#6d7f24 · #247f64 · #36247f

Contrast

#7f243f as textRatioAAAA largeAAAFix
Aaon white
9.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #ca446c as the text (4.55:1)
  • AAA: use #d97895 as the text (7.07:1)
  • AA: or shift the background to #b5b5b5 (4.6:1)
  • AAA: or shift the background to #dedede (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f243f as the background.

Brands using this color

Fonts for this mood

#7f243f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f243f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f243f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f243f-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md