Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#7e8970
#7e8970
hex
#7e8970rgb
rgb(126, 137, 112)hsl
hsl(86, 10%, 49%)oklch
oklch(0.614 0.039 126.9)Closest name: Antique (#8b846d)Relative luminance 0.235
Colors that go with #7e8970
Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #7e8970: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #7e8970 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped4 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #7e8970, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #7e8970, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #7e8970: 7 real palettes, including Clean Beauty and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #7e8970 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #7e8970 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7e8970: 9 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Real palettes that use #7e8970
Tints & shades
Harmonies
Contrast
| #7e8970 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.68:1 | fail | pass | fail | |
Aaon black | 5.7:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e8970 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #7e8970
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7e8970 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7e8970-afbea2-4e56df-212d1f-f1f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md