Color

#7e72bb

#7e72bb
hex#7e72bb
rgbrgb(126, 114, 187)
hslhsl(250, 35%, 59%)
oklchoklch(0.594 0.11 290.2)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2006

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afbb72

#728abb · #a372bb

#bb7e72 · #72bb7e

Split-complementary

Open in tool →

#bba372 · #8abb72

#bb728a · #afbb72 · #72bba3

Contrast

#7e72bb as textRatioAAAA largeAAAFix
Aaon white
4.19:1failpassfail
  • AA: use #786bb8 as the text (4.57:1)
  • AAA: use #5a4c9e as the text (7.09:1)
  • AA: or shift the background to #0f0f0f (4.57:1)
Aaon black
5.01:1passpassfail
  • AAA: use #9a91ca as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e72bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e72bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e72bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e72bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e72bb-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md