Color

#7d71bc

#7d71bc
hex#7d71bc
rgbrgb(125, 113, 188)
hslhsl(250, 36%, 59%)
oklchoklch(0.592 0.113 289.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.198

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0bc71

#718abc · #a371bc

#bc7d71 · #71bc7d

Split-complementary

Open in tool →

#bca371 · #8abc71

#bc718a · #b0bc71 · #71bca3

Contrast

#7d71bc as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #776ab9 as the text (4.62:1)
  • AAA: use #594ba0 as the text (7.15:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.96:1passpassfail
  • AAA: use #9a90cb as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d71bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d71bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d71bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d71bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d71bc-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md