Color

#7c4dff

#7c4dff
hex#7c4dff
rgbrgb(124, 77, 255)
hslhsl(256, 100%, 65%)
oklchoklch(0.579 0.247 288.2)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1681

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfff4d

#4d76ff · #d54dff

#ff7c4d · #4dff7c

Split-complementary

Open in tool →

#ffd54d · #76ff4d

#ff4d76 · #cfff4d · #4dffd5

Contrast

#7c4dff as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #571aff as the text (7.01:1)
Aaon black
4.36:1failpassfail
  • AA: use #8052ff as the text (4.57:1)
  • AAA: use #a280ff as the text (7.07:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c4dff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c4dff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c4dff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c4dff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c4dff-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md