Color

#7c1313

#7c1313
hex#7c1313
rgbrgb(124, 19, 19)
hslhsl(0, 73%, 28%)
oklchoklch(0.38 0.139 27)
Closest name: Blackened Sun (#77150e)Relative luminance 0.048

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#137c7c

#7c1347 · #7c4713

#137c13 · #13137c

Split-complementary

Open in tool →

#137c47 · #13477c

#477c13 · #137c7c · #47137c

Contrast

#7c1313 as textRatioAAAA largeAAAFix
Aaon white
10.72:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #df3030 as the text (4.6:1)
  • AAA: use #e97272 as the text (7.11:1)
  • AA: or shift the background to #a8a8a8 (4.51:1)
  • AAA: or shift the background to #d1d1d1 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c1313 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c1313 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c1313
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c1313 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c1313-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md