Color
#7b970c
#7b970crgb(123, 151, 12)hsl(72, 85%, 32%)oklch(0.632 0.15 122)Colors that go with #7b970c
Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #7b970c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #7b970c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #7b970c, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #7b970c in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7b970c: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7b970c in 10 real palettes, including Undergrowth and Clean Beauty, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to #7b970c in 3 real palettes, including Farmers Market and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7b970c in 3 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour.
Real palettes that use #7b970c
Tints & shades
Harmonies
Contrast
| #7b970c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.35:1 | fail | pass | fail | |
Aaon black | 6.27:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b970c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b970c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b970c-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md