Color

#7b75b8

#7b75b8
hex#7b75b8
rgbrgb(123, 117, 184)
hslhsl(245, 32%, 59%)
oklchoklch(0.596 0.101 287)
Closest name: Flood (#6677bb)Relative luminance 0.2039

Colors that go with #7b75b8

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2b875

#7591b8 · #9c75b8

#b87b75 · #75b87b

Split-complementary

Open in tool →

#b89c75 · #91b875

#b87591 · #b2b875 · #75b89c

Contrast

#7b75b8 as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #746eb4 as the text (4.53:1)
  • AAA: use #544e97 as the text (7.21:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #9490c6 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b75b8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7b75b8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7b75b8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b75b8-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md