Color
#7b618f
#7b618frgb(123, 97, 143)hsl(274, 19%, 47%)oklch(0.536 0.076 309.8)Colors that go with #7b618f
Charcoal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b618f: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #7b618f, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #7b618f in 6 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7b618f: 5 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #7b618f: 4 real palettes, including Newsprint and Honda's brand system, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Fintech Trust and Lufthansa's brand system put Midnight Blue beside #7b618f, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #7b618f in 6 real palettes, including Slate Workspace and Stripe's brand system, as the accent.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #7b618f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #7b618f
Tints & shades
Harmonies
Contrast
| #7b618f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.32:1 | pass | pass | fail |
|
Aaon black | 3.95:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b618f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b618f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b618f-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md