Color

#7b232c

#7b232c
hex#7b232c
rgbrgb(123, 35, 44)
hslhsl(354, 56%, 31%)
oklchoklch(0.397 0.121 18.9)
Closest name: Beet Red (#7e203f)Relative luminance 0.0559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#237b72

#7b2358 · #7b4623

#2c7b23 · #232c7b

Split-complementary

Open in tool →

#237b46 · #23587b

#587b23 · #237b72 · #46237b

Contrast

#7b232c as textRatioAAAA largeAAAFix
Aaon white
9.91:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #cb4855 as the text (4.6:1)
  • AAA: use #da7c85 as the text (7.2:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b232c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b232c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b232c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b232c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b232c-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md