Color

#7b232a

#7b232a
hex#7b232a
rgbrgb(123, 35, 42)
hslhsl(355, 56%, 31%)
oklchoklch(0.397 0.121 20.3)
Closest name: Beet Red (#7e203f)Relative luminance 0.0558

Colors that go with #7b232a

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b232a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#237b74

#7b2356 · #7b4823

#2a7b23 · #232a7b

Split-complementary

Open in tool →

#237b48 · #23567b

#567b23 · #237b74 · #48237b

Contrast

#7b232a as textRatioAAAA largeAAAFix
Aaon white
9.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #cb4853 as the text (4.59:1)
  • AAA: use #da7c84 as the text (7.2:1)
  • AA: or shift the background to #b0b0b0 (4.58:1)
  • AAA: or shift the background to #d9d9d9 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b232a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7b232a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b232a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b232a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b232a-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md