Color

#7a68bb

#7a68bb
hex#7a68bb
rgbrgb(122, 104, 187)
hslhsl(253, 38%, 57%)
oklchoklch(0.571 0.126 291.9)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1763

Colors that go with #7a68bb

Charcoal, Sea Green and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9bb68

#687fbb · #a368bb

#bb7a68 · #68bb7a

Split-complementary

Open in tool →

#bba368 · #7fbb68

#bb687f · #a9bb68 · #68bba3

Contrast

#7a68bb as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
Aaon black
4.53:1passpassfail
  • AAA: use #9c8ecc as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a68bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a68bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a68bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a68bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a68bb-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md