Color

#7a434d

#7a434d
hex#7a434d
rgbrgb(122, 67, 77)
hslhsl(349, 29%, 37%)
oklchoklch(0.453 0.077 8.9)
Closest name: Blood Oath (#85323c)Relative luminance 0.0869

Colors that go with #7a434d

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a434d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#437a70

#7a4368 · #7a5443

#4d7a43 · #434d7a

Split-complementary

Open in tool →

#437a54 · #43687a

#687a43 · #437a70 · #54437a

Contrast

#7a434d as textRatioAAAA largeAAAFix
Aaon white
7.67:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #a8616e as the text (4.6:1)
  • AAA: use #be8992 as the text (7.18:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a434d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a434d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a434d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a434d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a434d-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md