Color

#7a243f

#7a243f
hex#7a243f
rgbrgb(122, 36, 63)
hslhsl(341, 54%, 31%)
oklchoklch(0.402 0.121 5.3)
Closest name: Beet Red (#7e203f)Relative luminance 0.0576

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247a5f

#7a246a · #7a3424

#3f7a24 · #243f7a

Split-complementary

Open in tool →

#247a34 · #246a7a

#6a7a24 · #247a5f · #34247a

Contrast

#7a243f as textRatioAAAA largeAAAFix
Aaon white
9.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #c8466f as the text (4.56:1)
  • AAA: use #d77997 as the text (7.07:1)
  • AA: or shift the background to #b0b0b0 (4.5:1)
  • AAA: or shift the background to #dbdbdb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a243f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a243f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a243f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a243f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a243f-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md