Color

#7976cb

#7976cb
hex#7976cb
rgbrgb(121, 118, 203)
hslhsl(242, 45%, 63%)
oklchoklch(0.606 0.127 283.5)
Closest name: Flood (#6677bb)Relative luminance 0.2133

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8cb76

#769ecb · #a376cb

#cb7976 · #76cb79

Split-complementary

Open in tool →

#cba376 · #9ecb76

#cb769e · #c8cb76 · #76cba3

Contrast

#7976cb as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #6e6bc7 as the text (4.57:1)
  • AAA: use #4a46b9 as the text (7.32:1)
  • AA: or shift the background to #141414 (4.62:1)
Aaon black
5.27:1passpassfail
  • AAA: use #9290d5 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7976cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7976cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7976cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7976cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7976cb-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md