Color

#7972bb

#7972bb
hex#7972bb
rgbrgb(121, 114, 187)
hslhsl(246, 35%, 59%)
oklchoklch(0.59 0.11 286.9)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1969

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4bb72

#728fbb · #9e72bb

#bb7972 · #72bb79

Split-complementary

Open in tool →

#bb9e72 · #8fbb72

#bb728f · #b4bb72 · #72bb9e

Contrast

#7972bb as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #736bb8 as the text (4.64:1)
  • AAA: use #544c9e as the text (7.23:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.94:1passpassfail
  • AAA: use #9791ca as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7972bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7972bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7972bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7972bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7972bb-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md