Color
#7968a1
#7968a1rgb(121, 104, 161)hsl(258, 23%, 52%)oklch(0.556 0.088 297.2)Colors that go with #7968a1
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7968a1: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7968a1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #7968a1 in 6 real palettes, including Warner Bros.'s brand system and Lemon Squeezy's brand system, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7968a1: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7968a1 in 10 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7968a1: 4 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7968a1: 9 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #7968a1: 5 real palettes, including Honda's brand system and Newsprint, as the supporting colour.
Real palettes that use #7968a1
Tints & shades
Harmonies
Contrast
| #7968a1 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.31:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7968a1 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7968a1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7968a1-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md