Color

#7964be

#7964be
hex#7964be
rgbrgb(121, 100, 190)
hslhsl(254, 41%, 57%)
oklchoklch(0.565 0.136 292.2)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.169

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9be64

#647cbe · #a664be

#be7964 · #64be79

Split-complementary

Open in tool →

#bea664 · #7cbe64

#be647c · #a9be64 · #64bea6

Contrast

#7964be as textRatioAAAA largeAAAFix
Aaon white
4.8:1passpassfail
  • AAA: use #5e47a9 as the text (7.12:1)
Aaon black
4.38:1failpassfail
  • AA: use #7c68c0 as the text (4.6:1)
  • AAA: use #9c8ccf as the text (7.07:1)
  • AA: or shift the background to #fafafa (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7964be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7964be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7964be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7964be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7964be-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md