Color

#79496b

#79496b
hex#79496b
rgbrgb(121, 73, 107)
hslhsl(317, 25%, 38%)
oklchoklch(0.473 0.081 338.5)
Closest name: Grape Kiss (#82476f)Relative luminance 0.0989

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497956

#6f4979 · #794953

#6b7949 · #496b79

Split-complementary

Open in tool →

#537949 · #49796f

#796f49 · #497956 · #495379

Contrast

#79496b as textRatioAAAA largeAAAFix
Aaon white
7.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #9f608d as the text (4.53:1)
  • AAA: use #b889ab as the text (7.2:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79496b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#79496b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79496b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79496b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79496b-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md