Color

#7948ad

#7948ad
hex#7948ad
rgbrgb(121, 72, 173)
hslhsl(269, 41%, 48%)
oklchoklch(0.507 0.157 303.7)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1172

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7cad48

#484aad · #ab48ad

#ad7948 · #48ad79

Split-complementary

Open in tool →

#adab48 · #4aad48

#ad484a · #7cad48 · #48adab

Contrast

#7948ad as textRatioAAAA largeAAAFix
Aaon white
6.28:1passpassfail
  • AAA: use #6f429e as the text (7.12:1)
Aaon black
3.34:1failpassfail
  • AA: use #8d61bd as the text (4.58:1)
  • AAA: use #aa88cd as the text (7.11:1)
  • AA: or shift the background to #dbdbdb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7948ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7948ad reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7948ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7948ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7948ad-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md