Color
#78738c
#78738crgb(120, 115, 140)hsl(252, 10%, 50%)oklch(0.569 0.038 294.3)Colors that go with #78738c
Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #78738c: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #78738c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #78738c, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #78738c: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #78738c: 6 real palettes, including Atelier and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #78738c in 5 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #78738c: 6 real palettes, including Campus and Discover's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #78738c: 4 real palettes, including Newsprint and Honda's brand system, as the lead colour.
Real palettes that use #78738c
Tints & shades
Harmonies
Contrast
| #78738c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.54:1 | pass | pass | fail |
|
Aaon black | 4.63:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78738c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #78738c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/78738c-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md