Color

#78644f

#78644f
hex#78644f
rgbrgb(120, 100, 79)
hslhsl(31, 21%, 39%)
oklchoklch(0.517 0.041 68.1)
Closest name: Bear Hug (#796359)Relative luminance 0.1367

Colors that go with #78644f

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f6378

#784f4f · #78784f

#4f7864 · #644f78

Split-complementary

Open in tool →

#4f7878 · #4f4f78

#4f784f · #4f6378 · #784f78

Contrast

#78644f as textRatioAAAA largeAAAFix
Aaon white
5.62:1passpassfail
  • AAA: use #665542 as the text (7.14:1)
Aaon black
3.73:1failpassfail
  • AA: use #887159 as the text (4.55:1)
  • AAA: use #a8927a as the text (7.06:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78644f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78644f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78644f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78644f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78644f-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md